Framer automatically optimizes images, resizing them to make them smaller when needed, and converting to modern formats with better compression. Today, we’re introducing support for AVIF, a new image format known for its superior quality and efficiency. The AVIF format is widely supported by modern browsers and offers smaller file sizes while maintaining high image quality, often up to 50% smaller than JPEG and even WEBP, the previous format we’ve been using. Starting today, every Framer site will automatically benefit from AVIF support. There’s no need to republish your site, the transition is seamless and will roll out gradually.